The Long Tail - January 2008

1. Working holiday in London

URL: http://gwenyip.blogspot.com/2007/12/london-276.html

Blogger: Gwen Yip

The post: London 306

What it says:Yip shares her experience of taking a working holiday in London and how she landed a freelance stint at Wieden + Kennedy. An outstanding feature of this art director's blog is how she illustrates her own entries as if one is reading a comic strip. The lady who used to work at Grey Worldwide, Ogilvy and Leo Burnett in Hong Kong speaks fondly of the local creatives who have encouraged her. In her other blog, I live in Hackney, which is linked to the current one, Yip blogs her true story of living in London including her experience with her drunk landlord.

 

2. Are you my friend?

URL: http://hk.myblog.yahoo.com/jw!K9pUCoaBABJp6UPAbmbE9Ozjyyy9hw--/

Blogger: Spencer Wong

The post: Heads Up

What it says:While there are many Spencers in the world, this blog belongs to Spencer Wong, ECD from McCann Erickson who would like to share his life, his works, his thinking and his emotions with all his friends who know him. His entries include campaigns he has worked on from the Wellcome Fridge ad to Coca Cola ads created by naughty Nick and Haha Terry among others. One of the entries also include a beer ad that was rejected for public broadcast, which Wong would like his friends to judge for themselves if it is "Hong Kong style enough".

 

3. English Copywriter

URL: www.freelanceenglishcopywriter.blogspot.com

Blogger: Mike Catherall

The post: Snappin' Cracklin' pop culture

What it says:Catherall's blog offers an insight into his life as a copywriter in Hong Kong and documents his mission to win an award at the Cannes Lions in June 2008. Entries of the Canadian copywriter from Ogilvy & Mather include the "English copywriter pick of the week" where he posts ads he likes and gives his two cents worth on what he likes about them. Other entries include his job to come up with lots and lots of ideas, hard sell headlines and stunts that would attract attention.

 

4. I am Dirk

URL: http://www.iamdirk.com/now/

Blogger: Dirk Eschenbacher

The post: Tzuki the bunny

What it says: Eschenbacher, who calls himself a designer and digital marketing specialist in Beijing, blogs on how he got the idea of using the Tzuki bunny in one of the last projects he worked on at OgilvyOne for Motorola's Q9 campaign. Another post includes his experience in shooting Beckham as well as another on Jay Chou's Motomusic campaign. He also talks about his new job at Tribal DDB, his positive experience as a judge at the OneShow China Student Workshop and his fascination with semacodes.