Sat, 30-Aug-2008
UPDATED: SilkAir selects six
Silkair's website
Published: Jan 08, 2008
Singapore - SilkAir has confirmed Grey, Saatchi LAB, Y&R, JWT, BatesAsia (in partnership with Blue), and incumbent O&M will proceed to the next round of its creative review.
The business is valued at $1.5 million with an initial contract that spans two years. The presentations will be held between 30 January to 1st February and the winner is likely to be selected just after Lunar New Year as the first round of ads are expected to roll out by April.
Marketing reported on the creative pitch on 6 December 2007.
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