AirAsia beckons PR for new route

Singapore - AirAsia's first flight on the Singapore-Kuala Lumpur route will happen on 1 February and it is seeking a local PR agency to help in the communication of the inaugural maiden voyage.

Separately, AirAsia has just appointed Communications DNA on an ad hoc basis to assist in its first media announcement slated for 10 January.

When asked if it is seeking to continue working with agencies on a project basis, a media spokesperson replied that AirAsia will eventually look for a long-term partner, but the launch of the new route necessitated the latest appointment.