Chris Leong promoted, Nokia restructures

Regional - As part of Nokia's restructuring plans, the company's global marketing team has made several key appointments including that of ex-marketing chief for Nokia in China, Chris Leong, who now runs its new marketing services division.

Leong, who was formerly president at Grey Singapore, now reports to SVP of marketing operations Pekka Rantala and will continue to be based in Beijing for now. The marketing services division is one of five under Rantala, the other divisions being retail and customer marketing (headed by Cliff Crosbie), digital and lifetime relationship marketing (headed by Pekka Somerto), category marketing (headed by Tapio Hedman) and creative excellence (headed by Carol Soriano). Both the creative excellence and marketing services divisions will work closely with Nokia's global advertising agencies Wieden & Kennedy and JWT. 

The marketing restructure is aligned with the company restructuring into three main units which are devices, services and software, and markets. The markets unit, led by Anssi Vanjoki, handles supply chain, sales and marketing with the five marketing divisions all sitting under this unit. At press time Leong could not immediately respond for comment.