Synovate goes after multi-market clients

Hong Kong - Synovate has hired Coralie Cazeils, former head of corporate and reputation at Ipsos France, for a newly created role as key account director for Asia Pacific.

Based in Hong Kong, Cazeils' role is to grow key accounts in Hong Kong and Asia, particularly to provide a more integrated approach to the research needs of multi-market clients.

She reports directly to Jill Telford, Synovate CEO for North Asia.

"By understanding our clients' business focus and research needs, Coralie will help many of our clients expand and strengthen their presence in priority markets", Telford said.

Before her appointment at Synovate, Cazeils was heading the corporate and reputation department of Ipsos France for seven years where she led a client servicing team to conduct multi-country research projects including developing communication strategies for clients such as McDonald's, Club Med and Barclays.