Proximity gains Carl Zeiss Vision

Singapore - Proximity Singapore has won the Carl Zeiss Vision account and will help the brand launch a new product in key Asian markets.

"It's key for us to have a partner who understands what we are trying to achieve and what we need to do with our new product launch - and can then make it happen," Andrew Reilly, director, strategic marketing and business development APAC for Carl Zeiss Vision said.

According to Proximity Singapore's MD, Rod Strother, the agency's experience in having developed APAC campaigns for the likes of Visa helped in putting together the right approach.

"Being able to back up that experience with a strong regional network meant we were confident we could actually deliver against the client's objectives," he said.