The Central signs on OOH media rep

Singapore - Far East Organization has appointed Kingsmen OOH-media as the marketing partner for advertising options at The Central, a mall above Clarke Quay MRT station.

The mall started operations in January last year and Kingsmen OOH-media, a subsidiary company of Kingsmen Creatives, is the first such marketing partner named for the shopping centre.

"Advertisers are looking out for a specific media platform which can connect them with their target audiences. Ambient advertising offers a direct and engaging platform that reaches out to their audience within a captive environment," Danny Lim, director for Kingsmen OOH-media said.