Global SMF biz heads for Saatchi LAB
Award winning short film supported by the MDA, Ah Ma
Published: Jan 03, 2008
Singapore - Media Development Authority (MDA) of Singapore is understood to be handing its global Singapore Media Fusion advertising business to Saatchi LAB.
The job scope is said to encompass BTL, ATL and digital work, and a particular emphasis on enhancing its online portal, smf.sg, which launched in late 2006 with the intention of cultivating an online community of local and international media practitioners interested in the Singapore media scene.
Singapore Media Fusion is the MDA's attempt at consolidating the Singapore media industry's presence in the global arena under a unified front. The MDA would not confirm the news.Saatchi LAB Related Stories:
- MDIS books Saatchi Lab again
- Subway shifts agencies amidst changes
- Bintan Resorts appoints Saatchi Lab
- Saatchi Lab makes top rank changes
- MDIS re-appoints Saatchi Lab
- Robinsons account moves to Saatchi Lab
- Courageous cops wanted
- IDA appoints Saatchi LAB
- Saatchi Lab retains JTC's creative biz
- NTU appoints Saatchi Lab
- Singapore Police Force appoints Saatchi Lab
- LTA appoints Saatchi Lab for branding push
- Saatchi Lab, MDIS in for second year
- Saatchi Lab clinches Lippo Plaza launch
- Saatchi Lab wins ITE biz
- Old is gold in Panasonic's new campaign
- Saatchi Lab lands two accounts
- Brands make Pavilion Pit Stop
- Zenith bags SMF media duties
- Media Executive, Saatchi LAB

Tweet