Global SMF biz heads for Saatchi LAB

Singapore - Media Development Authority (MDA) of Singapore is understood to be handing its global Singapore Media Fusion advertising business to Saatchi LAB.

The job scope is said to encompass BTL, ATL and digital work, and a particular emphasis on enhancing its online portal, smf.sg, which launched in late 2006 with the intention of cultivating an online community of local and international media practitioners interested in the Singapore media scene.

Singapore Media Fusion is the MDA's attempt at consolidating the Singapore media industry's presence in the global arena under a unified front. The MDA would not confirm the news.