OgilvyOne grabs McCabe from Rapp Collins

Singapore - OgilvyOne Singapore has appointed Rapp Collins MD Lucy McCabe as lead consultant, replacing Mervyn Badiali who recently returned to Sydney.

McCabe, who reports to Chris Riley, managing director OgilvyOne Singapore, will lead a team of 10 consultants and analysts on clients including American Express, Nokia, Diageo, Levi's, Unilever, BP Castrol, IBM, Nestle and DHL.

"Lucy's remarkable track record speaks for itself; her valuable insight and business acumen will further reinforce the calibre of our team," Riley said.

McCabe previously spent two years with Ogilvy as business director running accounts such as American Express and Pernod Ricard prior to joining Rapp Collins. She has also worked with Vodafone in London and Wunderman in Singapore and London, where she led the Ericsson account in Asia Pacific and Europe.