eBay hits the road for festive promo

Hong Kong - Capitalising on the festive season, eBay has rolled out an experiential marketing campaign to educate the community and attract new members to its online shopping centre.

The holiday truck campaign kicked off in three phases with the initial Christmas shopping experience phase launched last Saturday (16 December) with a Chinese New Year phase to run until early February next year.

The truck will feature at different locations in Hong Kong such as Causeway Bay, Mongkok and New Territories, where visitors can enter the truck and sign up as an eBay members . An added incentive is the chance to win tickets to a Joey Yung concert.

The eBay holiday campaign is supported by an outdoor billboard in Soho as well as online presence on various portals.