Career Path

First job ever?

I was a staff photographer at Canada's Wonderland (a theme park) whose job was to stop and photograph as many visitors as possible in the hope that they would buy the pictures later - I ended up stopping about a thousand people a day!

First job in PR?

Guest relations officer, also at Canada's Wonderland. It was also my first taste of issues management...

Best job you've had?

Media training more than 130 executives over the last 2 years. It's been a great way to meet and bond with some very interesting people, making a difference in many lives along the way.

Worst job you've had?

Going back to the same employer and job as a summer camp counselor. It's never as good the second time around like everything else in life!  

Perks of your current job?

I get to learn from and consult to one of the best client portfolios in town. On top of that, we have a complimentary foot reflexology service in the office every other Friday.
 

Professionals you admire?

CEOs with no background in marketing or sales who understand the value of good PR and its relationship to driving business results.

Best career advice?

"That which does not kill you makes you stronger." Or in corporate speak, take your punches and always the highroad - it's good for character building! 
 

Why a career in PR?

It's the best job for the eclectic, the pioneer and the curious mind.
 

If you weren't in PR where would you be?

Probably the design sector, another developing industry in Asia whose value to business has not been fully recognised yet. 

How do you relax?

I take my wife and kids to Ocean Park for a stroll, and to see the pandas and jellyfish.

Albert Shu is managing director of Webber Shandwick Hong Kong