Creative reshuffle at DDB Taiwan

Taiwan - DDB Taiwan has announced Coco Chen, executive creative director, has resigned and will leave the agency at the end of December. Sean Liang will take over the role from February next year.

Roy Soetanto, managing director of DDB in Taipei said: "Coco has been instrumental in spearheading our creative team for the past three years. Working with her has been a rewarding experience -- we wish Coco well for the future and thank her for the contribution she has made to DDB."

"With Coco's departure imminent, we had been looking at suitable candidates to take on the role and we are really pleased to have Sean joining us. The communications industry is evolving in Taiwan and is becoming more significant on the world stage. With Sean spearheading the creative coming out of Taipei, we will continue to build on delivering creative communications solutions for our global and local clients."

Dick van Motman, CEO of DDB China & Taiwan said Roy's appointment in July, and now Sean joining us in February, reflects the commitment and investment DDB is making in Taiwan. The two of them are ideally suited to drive DDB's ‘creative solutions' approach -- an approach highly relevant to the rapidly changing Taiwan market where brand influence is increasingly driven by solutions beyond advertising."

Bob Scarpelli, Chairman, Chief Creative Officer, DDB Worldwide added: "I'm very excited to have Sean join DDB in Taiwan.  He will be another passionate, talented creative leader in the Asia Pacific region.  I'm happy to know that he shares our belief that Creativity is the Most Powerful Force in Business.  His work has earned the results to prove it."

Sean Liang is considered one of Taiwan's most creative talents, and has had work recognised at Cannes, Clio, New York Festival, Taiwan 4As; as well as the LongXi and China Times Advertising Awards.