New PR Director at Crush

Malaysia - Sreejit Pillai has moved from Weber Shandwick to Crush Communications as the agency's new PR director.

Pillai will be responsible for managing and growing the PR unit at the agency as well as leading strategic planning and implementation of public relations campaigns for some of Crush's key clients.

Karthi Palanisamy, Crush managing director, said Pillai has the right credentials and experience to drive the agency's public relations unit to a higher level.

At Weber Shandwick, Pillai oversaw the growth of the corporate practice, driving key accounts such as Goldis Berhad, Telekom Malaysia International, Malaysian Biotechnology Corporation and Al Rajhi Bank and The Pavilion.

Pillai is a former journalist with more than 10 years of experience in print and broadcasting, notably with Bloomberg Malaysia and Star Publications.