Nat Geo explains Chinese medicine

Singapore - Eu Yan Sang has launched an integrated marketing campaign on National Geographic Channel for the first time, featuring the heritage and science of traditional Chinese medicine (TCM) in vignettes and a sponsored TV series. 

The on-air campaign reaches over 6 million households in Asia, Australia and New Zealand and aims to increase understanding of TCM and support Eu Yan Sang's brand-building initiative.

"Through this campaign, National Geographic Channel not only offers Eu Yan Sang a credible platform to create awareness about the science behind Traditional Chinese Medicine, but also offers its viewers an opportunity to see how traditional practices and modern technology work together to create product offerings and services for everyday use," Avinash Himatsinghani, senior vice president, advertising sales and new media partnerships, National Geographic Channel Asia said.