Samsung opens Olympic shop at airport

Hong Kong - To demonstrate the company's commitment to the Beijing Olympics Games, Samsung has set up an Olympic themed shop for its Anycall mobile phones at the Hong Kong International Airport.

Samsung points out that the Olympic showcase opens only in Hong Kong and has selected the location for its convenience as one of the world's busiest international airports.

Government officials, Olympic committee executives including local celebrities Kelly Chan and Eason Chan graced the opening ceremony that include a showcase of the official mobile phones for the BOCOG committee members.

B.W. Kim, MD for Samsung Electronics Hong Kong said:" Samsung has always striven to be the world's leader in wide range of communications and digital media products".

"Indeed, through our business operations and sponsorship programs, we give our full support for the Beijing 2008 Olympic Games to attain its notion of One World, One Dream".

A print campaign has already kicked off to raise awareness on the launch of the new shop.