Zuji rethinks APAC marketing direction

Singapore - Tai Parata has been appointed as Zuji's new director of marketing for APAC, meaning Philip Ho is now general manager for Zuji Singapore and Zuji Taiwan sites and teams.

Parata will be based in Singapore and is in charge of Zuji's marketing strategy and brand development as well as working with in-country teams to shape and boost the robustness of the Zuji brand for APAC online travel consumers.

"My task will be to evolve the Zuji brand, as well as the other brands within the portfolio, and create tactics which continue to position Zuji as top of mind when it comes to travel," he said.