APAC onboard for WPP's ‘teamRoyal’

Regional - Royal Caribbean International will rework its regional agency roster inline with its global parent and plans to replace DraftFCB and MPG with WPP agencies JWT, MindShare and RMG Connect.

Royal Caribbean International is expected to confirm the appointments this week. Earlier, a press release was issued on 12 December outlining the company's intent to select WPP's ‘teamRoyal' a new integrated agency for its brand communications comprising of JWT and Mindshare, both of New York, and RMG Connect of Miami.

In APAC, Royal Caribbean International markets include SE Asia and regional HQ, Singapore, as well as Hong Kong and North Asia, as well as South Asia and Australia and New Zealand. Royal Caribbean International is a global cruise brand with 21 ships in service and currently has its ship, Rhapsody of the Seas docked in Singapore before it sails to Hong Kong.