Mr Kokon coughs up a storm

Indonesia - OBH Combi has initiated a six-month long advertising campaign involving its famous icon, Mr Kokon, in a humourous run-in with a ‘pocong' (ghost) to promote its new product OBH Combi Batuk Flu.

Rolled out in the first week of December, the campaign consists of two TVCs and will be supported by BTL advertising and in-store communications. The two TVCs, which will run alternatively, recounts Mr Kokon's visit from a ghost which suffered from a cough and is offered OBH Combi Batuk Flu - the new syrup that heals cough, flu and fever. The TVC will be aired nationwide during programmes such as the local Dangdut music festival and local sit-coms.

Crush Indonesia is responsible OBH Combi's strategic and creative communication.