Aegis moves into Heartland Media

Hong Kong - Aegis has acquired 70% of Heartland Media Group for approximately HK$52 million and will roll the outdoor advertising company into its Posterscope business.

Heartland Media, which offers media planning and buying, creative services and production, counts Nokia, Coca-Cola, Hitachi as clients.

Last year the company posted a net profit of approximately HK$17 million.

Jay Lin, CEO of Heartland Media, will continue in his role following the acquisition.