Media Relations - Jan08

Bridal Magazines

Appeasing Bride-zilla

How to get these editors to accept your proposal.

Her World Brides

1. Target audience? PMEBs planning their nuptials.

2. Main focus? A modern, practical and beautiful approach to weddings.

3. USP? A big collection of gown styles in every issue. Fresh, modern ideas for favours, flowers, accessories, even little attendants' outfits. Useful features that help to prep for married life and sex.

4. Preferred PR approach? Email or send press releases and pictures in CD-Rom format.

5. Worst time to contact you? Mornings.

6. Preferred day for attending events? Friday.

7. Deadlines and materials? At least two months in advance.

8. Dos and don'ts when approaching you? None.

9. Best PR approach so far? Someone who knows their business inside out. This means that person will do their research before meetings and know exactly what they want.

10. Your attitude towards a free lunch? Nothing in life is for free.

Cynthia Tan

Editor

SPH Magazines

 

Female Brides

1. Target audience? PMEBs planning their nuptials.

2. Main focus? Anything that makes for a beautiful wedding. We pay more attention to things that help brides look fabulous on their wedding day.

3. USP? Beautifully executed features and visuals that portray products in their best light.

4. Preferred PR approach? Good press kits, with good images and reasonable opportunity to get to know products directly. Prompt response to our queries and requests.

5. Worst time to contact you? None.

6. Preferred day in attending events? Mondays through Fridays.

7. Deadlines and materials? We need Spring/Summer releases by mid January and Fall/Winter releases by mid July.

8. Dos and don'ts when approaching you? I don't usually bite. Just be professional and we can work things out together.

9. Best PR approach so far? Most PR approaches have been generous.

10. Your attitude towards a free lunch? Is there such a thing? I'll concede it's a tool to make working relationships more congenial.

Juliana Chan

Editor

SPH Magazines

Style:Weddings

1. Target audience? Couples planning for their wedding. We target readers locally and regionally.

2. Main focus? Stylish tips and ideas to help couples plan for the biggest day of their lives.

3. USP? Every issue has a new thematic approach to presenting content and visuals

4. Preferred PR approach? The more details the better.

5. Worst time to contact you? Early morning.

6. Preferred day in attending events? Fridays.

7. Deadlines and materials? One and a half months before the magazine hits the newsstands.

8. Dos and don'ts when approaching you? Don't be rude or pushy.

9. Best PR approach so far? Understand the content and direction of the publication before coming up with a focused press kit that would appeal directly to the editor.

10. Your attitude towards a free lunch? I would much prefer a casual chat over tea.

Steve Thio

Editor

MediaCorp Publishing

 

Wedding & Travel

1. Target audience? Marrying couples and people who love beautiful things.

2. Main focus? Wedding-related information and travel destinations.

3. USP? Practical information and beautiful images.

4. Preferred PR approach? Emails and slow mail.

5. Worst time to contact you? During deadlines, mornings and lunch time.

6. Preferred day in attending events? Any day is fine.

7. Deadlines and materials? Any time.

8. Dos and don'ts when approaching you? Be creative and interesting.

9. Best PR approach so far? All expenses paid trip to Las Vegas.

10. Your attitude towards a free lunch? It's a great way to network and establish relationships.

Clara Lian

Editor

Fullhouse Communications.