FT continues online push

Hong Kong - The Financial Times is continuing to focus on its online offering, extending its relationship with Reuters to include video hosting across its photo, world news, business news sections.

The addition of Reuters video will take its video offering to more than 100 per month, which is expected to grow in 2008.

In recent months, The Financial Times has partnered with Google and 30 other partner websites to launch a ‘First Click Free' program that will allow users to click through to FT.com content free of charge, without registration or subscription.

The news group also beefed up its blogging community in a bid to draw and retain more visitors to its site.

Ien Cheng, publisher & managing editor of FT.com said video content was playing an important role in the company's overall online growth.

"We now create and publish over 100 popular videos of our own every month and this number will increase in 2008."