Coke lands at Universal

Hong Kong - Coca-Cola China has handed media buying duties for all its sparkling and still beverage brands to Universal McCann, which will also cover the Hong Kong market.

In a new contract that kicks in from 1 January next year, Universal will take over from  incumbent Starcom Worldwide. 

Universal McCann will be responsible for media planning and buying tasks for all brands in the sparkling and still beverages of Coca-Cola China in Hong Kong.

A statement from Coke said Universal appointed for its strong capabilities across the four major assessment criteria connection planning, media buying & implementation, thought leadership, and talent.