Google says we are not thieves

Hong Kong - Google is aiming to lure brand advertisers with the launch of a local offering on its YouTube home page and brand channel platforms.

Rebecca Kuei, head of sales for Google Hong Kong and Taiwan, said that advertisers could use YouTube advertising as a tactical tool for their existing brands to revive, reposition, introduce a new line of product or reach out to a new set of audience.

However, Kuei insisted that Google was not asking marketers to give up advertising on traditional media, but rather to use Google as part of an integrated platform.

For brand channel advertising on YouTube, Kuei said it was a platform that allow marketers to "create time with the audience" and to focus their resources on making their products well as well as to create their messages in clever and creative ways.

She explained that one of the key features for YouTube homepage advertising allows real time feedback from users that would enable marketers to adjust and optimise their investment.