JWT nabs gold at Longxi Grand Awards
Published: Dec 10, 2007
Hong Kong - JWT Hong Kong nabbed the only Gold award in the TV category at the Longxi Grand Awards 2007, with Bates Taipei taking two Golds in Press and one Gold in the Creative Craft category.
JWT Hong Kong was awarded Gold for the "Let it Out" campaign for Kimberly Clark's Kleenex commercial.
While judges were impressed with the story-telling format of JWT Hong Kong's Kimberly Clark's TV spot, they eventually decided that there would be no Grand Prix this year.
The other two Golds for print category went to Bates Taipei for Kolin LCD ads and the third Gold for the Polar Delight Frozen Dessert in the print craft category.
The Longxi Awards is a Chinese-language advertising award that Chinese-language ad agencies from places such as Hong Kong, China, Singapore, Malaysia and North America participate.