Science Centre now called... Science Centre

Singapore - The Singapore Science Centre (SSC) has been rebranded as Science Centre, Singapore (SCS), and now carries a new logo and brand identity to match. 

SCS's chief executive Chew Tuan Chiong said, "We hope our new identity will depict us in a manner that is in line with our aspiration to be a leading science centre in the world. This renewed clarity of our positioning would help us achieve our mission with the schools and public."

Its ‘earth-shaped' orange logo is inline with its tagline, 'Science and our World', which in turn was inspired by the new brand promise of 'Fascinating and inspiring through a discovery of science's significance and relevance'.