KFC helps deliver BBDO creatives

Singapore - McCann Erickson Singapore has hired two former BBDO Singapore creatives with Parixit Bhattacharya and Liong Khoon Kiat joining as senior copywriter and art director respectively.

The pair are reunited with the KFC client which recently moved to McCanns from BBDO.

The news also means McCann Erickson Singapore's ECD, Farrokh Madon and ACD, Goh Wee Kim, who themselves recently left BBDO Singapore, will now work together again with Bhattacharya and Liong on the KFC account.

As reported by Marketing in October, after five years, KFC shifted its creative business from BBDO Singapore to McCann Erickson following a closed door pitch which also involved JWT.