Motorola taps Tuzki in digital campaign

Beijing - Motorola has tapped on the popularity of online icon Tuzki in its latest digital campaign aimed at young professionals that are constantly on the internet to promote the new Moto Q handset.

While the campaign is supported by print in magazines, OOH in bus shelters and public relations activities, online forms the main part of the campaign targeting "serial communicators".

The viral campaign includes partnering with MSN as well as presence on Chinese portals such as Sina, Tudou and Sohu.

Tuzki is a rabbit illustration created by Wang Momo of the Beijing Broadcasting Institute that is popular as emoticons among MSN users.

Ogilvy & Mather Beijing handled creative while Mindshare China handled media buying and planning for this campaign that kicked off last week.