Nestle Dancow1+ ad most effective TVC in Indonesia

Indonesia - The Nestle Dancow1+ TVC has been chosen by Market Research Indonesia (MRI), an independent research agency, as the most effective TVC in 2007.

Results from an MRI survey conducted amongst 2,019 respondents showed the ad titled ‘Fish', achieved 2,396 points, surpassing Lux soap with a difference of 609 in score. In the same survey in 2005, Dancow1+ was also in top position. Dropping to second place in 2006, it has risen to the top again this year.

Criteria for the selection of the most effective TVC are ad penetration, ad creative, brand impact, comprehensiveness and purchase intention.

"It was this continuing immersion, understanding and walking with the consumer that helped us develop Dancow campaigns that our consumers and our clients have learned to love year after year. Today, we are even more in tune with the life of a young mom and thus are able to reach into her heart and her needs," Bong Pacia, technical advisor of Publicis, the agency which created the ad, said.