TBWA expands SIA team with Batey and Burnetts talent

Singapore - TBWA has hired ex-Batey account personnel Serene Koh - previously working on the Singapore Airlines account - as well as ex-Leo Burnetter Bibiana Lee.

They will be reporting to TBWA's global group account director on SIA, Lou Dela Pena.

"This is to ensure we provide the perfect blend of skills to support the continued growth of the Singapore Airlines brand. Serene has several years of proven experience on territory and campaign management while Bibiana's wealth of experience in integrated marketing on global brands such as Kodak, Kraft, General Motors, and Diageo will be a huge asset," Dela Pena said.

Koh's role while handling the SIA account was territory management. She will now oversee a team of six and assist Dela Pena in the management of all key TBWA Worldwide hubs.

Starting work on 19 December, Lee has, in the last seven years, handled homegrown Singaporean brands such as SingTel Mobile, Tiger Beer and Fraser & Neave.