Tue, 07-Oct-2008
Saatchis creates UOB X'mas campaign
UOB Posters
Published: Dec 06, 2007
Singapore - UOB has launched a through-the-line Christmas campaign inspired by its rewards programme with a central visual of a red ribbon.
The campaign was created by Saatchi & Saatchi and consists of posters in-branch and along underpasses, print ads, TVCs as well as live radio reads.
Gifts anchor the press ads and posters as premiums from using UOB credit cards. The TVC is accompanied by an orchestral soundtrack, with a red ribbon wrapping gifts around the world. A jingle will also be heard alongside the live-read on Class95FM.
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