Singapura Finance goes modern

Singapore - Singapura Finance recently appointed AGI Communications as its creative and media agency and the latter has rolled out a campaign to make one of Singapore's older financial companies appear more contemporary.

"It was the Pleasurecraft Loan product that was the spark that helped us to create the campaign, as such a loan is not exactly well-known and so it distinguishes Singapura Finance from the competition and projects a positive modern image," Wilton Boey, CD for AGI said.

The campaign will run over a three month period on bus stop posters and panels, taxis as well as 3D executions, and also aims to make the brand more visible to offset its limited retail presence.

AGI was also been tasked with the Christmas advertising campaigns for selected AsiaMalls shopping malls such as Tiong Bahru Plaza, WhiteSands and Liang Court.