Y&R makes Lofty planning choice

Singapore - Y&R Singapore has snapped up James Lofthouse as head of planning from TBWA\Tequila Singapore.

He reports directly to Y&R Singapore managing director, Tanuj Philip, who said Lofthouse would play a critical role in of enhancing the agency's strategic and creative work, moving into high-growth areas beyond traditional advertising.

Lofthouse specialises in integrated communications and has run marketing programmes for brands such as Pernod Ricard Asia, Mars, APB, Apple, DBS, Haagen Dazs and Kimberly Clarke to name a few.