iProperty enters Hong Kong

Malaysia - iProperty.com has acquired www.gohome.com.hk, the leading online portal for Hong Kong property in terms of number of listings and user traffic, as measured by ComScore.

The GoHome sites record over 45% of all unique Hong Kong internet users looking for property online each month, a result that is over 4.5 times better than its nearest competitor. In total, over 578,000 unique users view GoHome network property listings each month. The network's websites power the Yahoo Hong Kong real estate channel including GoHome, House18 and other related websites.

Patrick Grove, executive chairman of iProperty.com, said, "We are on track to build a regional powerhouse for online property via our network of the leading portals in Malaysia, Singapore, the Philippines and now Hong Kong. With over 750,000 unique users per month looking for property to buy or rent across our network, we are clearly a leader in the space."

The group recently acquired the 'iProperty.com' domain name. With the acquisition, the company's network of regional websites will be unified under the iProperty.com brand umbrella.

"By re-branding our portals in Philippines, and subsequently Hong Kong, we are effectively communicating one key message - that all sites under the iProperty.com umbrella are going to give the same comprehensive, reliable and up-to-date property information," Grove said.

"The goal now is to consolidate our market leadership in each country and translate this into regional dominance."