Song takes over as McCann Cathay ECD

Hong Kong - McCann Erickson Cathay Pacific Central Team has promoted senior creative director Sylvester Song as executive creative director, a direct replacement as current ECD Carol Lam is leaving the agency after three years in her role. 

Lam will leave early next year and she is currently accessing a few options with a high likelihood to venture in opportunities in Mainland China. 

Vince Viola, senior VP, McCann Asia Pacific and MD of McCann Hong Kong Cathay Team said, "I'm excited and happy for her although I'm sad to see her leave". 

Viola added that he is a believer on succession planning and the agency has recruited Song in September 2005 from Ogilvy Hong Kong to join the team with the sole intention that he will take over the role as ECD.

"Highly respected by client partners, industry peers and his agency colleagues, Sylvester is the perfect mix of creative talent and inspirational leadership", he said.

Song has over 17 years experience working in Hong Kong, Singapore and Sydney that include clients such as Heineken, Coca-cola, McDonalds and HSBC.