Coming up in Marketing's December print edition

We round up 2007 with biggest, baddest and most eye-popping news you love, we cover off the search marketing scene to date, we take the first flight out to find out how to best market to business travellers, and we put together the third annual Marketing Agency of the Year special edition.

Here's a sneak preview of what's in the main edition:

OPINION

AD WATCH & WEB WATCH

What's hot and what's not in advertising today? Grace Chua and Gerard Lim take their picks and stabs.

CREATIVE CORNER

Some like to hold on to the past but those in advertising have to look forward. Eleven's James Scanlon says why.

AD INSIDER

Ad people think of groundbreaking ad ideas but they forget their role is to sell. 141 Worldwide's Craig Mapleston drops a reminder.

PR TECHNIQUE

Credible marketing can make the difference between success and failure. ABI's Kelly Howard puts it across simply.

DM CASE STUDY

Busy finance directors relate to American Express direct mailer. Rapp Collins' Massita Surif tells the story as it is.

BRAND HEALTH CHECK

Singtel launches its demand TV service but is this the best move or worst ever? Brand gurus have their say.

COMMENT

ROI - these three letters summon fear and frustration to the marketing departments in many companies. Erik van Vulpen helps make it achievable.

 

DEPARTMENTS

NEWS

SingTel pitch goes up and down, KFC moves with the agency flow, Eleven has enough of dirty Carl's Jr, SingPost marketing chief joins Pitney Bowes, DDB's Bleasdale takes the Rapp and more.

NEW WORK

SK-II's Anti-Aging Weight campaign, Tower Mas Extra Hot Chilli work by Leo Burnett, Y&R's T3 Paradise integrated campaign and more.

PUBLIC RELATIONS

What if you are handling an errant client, or you can't reconcile with the brand values of a company, and you want out? PR practioners share with us their experiences.

SNAPPED

See what went on at Universal McCann's Halloween do, SPH MBO's The Reactrix launch, Hall of Fame and Asian Tour Hospitality Night.

 
INNOVATION

Targeted ads to mobile subscribers might be deemed as spam now but Affle's Richard Humphreys tells us SMS2.0 is the way to go.

PROFILE

Is reality TV dead? The Contender Asia's Scot Cru and Riaz Mehta trashed it out with Debbie Cai.

CAREERS

Singapore GP, Crush, SMRT and BMW DesignWorksUSA welcome new staff.