Tue, 14-Oct-2008
RIM hands blackberry to Hoffman
Published: Dec 04, 2007
Hong Kong - Manufacturer Research In Motion has awarded The Hoffman agency to handle public relations support aimed at promoting its latest Blackberry Pearl 8120 model in Hong Kong effective immediately.
Hoffman was selected after a pitch that involved three other agencies that included Hill & Knowlton, which used to be the incumbent for the account.
Hoffman's role will also include extending Blackberry's exposure from the business technology media to lifestyle, consumer and leisure.
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