UPDATED : Sentosa anchors Starcom's Lee

Singapore - Starcom Singapore's former GM, Lee Huei Chern, is now with Sentosa Leisure Group as marketing director after Maurice Williams's shock departure - as reported on Marketing on 10 October.

"The Sentosa we know today is very different from that we knew 3 years ago and the Sentosa we will see 3 years from now will be very different again.  I feel privileged to be part of the team which will be instrumental in evolving the Sentosa brand and experience to play an integral role in making Singapore a global city,"  Lee said.

Reporting to Ko Eng Wee, GM of Sentosa Leisure Group, Lee started her tenure two weeks ago. She is tasked to oversee all marketing functions, including brand management, A&P for the island's attractions, events and activities, as well as supporting its sales team in international channel development and engagement. 

She hopes to help build a brand that is recognised locally and internationally as a leading leisure and MICE destination and is currently working on the Siloso Beach Party, the annual countdown party, which will be held on 31 Dec.