Batey beefs up on Bates creative might

Singapore - BatesAsia Singapore has lost two more from its creative team to Robert Gaxiola's recruitment efforts at Batey with copywriter Chew Shing Sian joining next Monday while art director Derrick Kuah has agreed to follow suit on 11 December 2007.

News of the appointments come shortly after Marketing reported that Batey's new ECD Gaxiola intended to build a creative team around his former department at BatesAsia Singapore - on that occasion art director Kris Ng made the move across from Bates.

Currently there are only three people left from his previous creative team at Bates's Singapore creative department, however the agency's CEO & regional director of SEA Peter Skalberg said it's not right to view Bates and 141 as separate entities. BatesAsia and 141 Worldwide are a single company in Singapore (Bates 141 Singapore) with an integrated offering, and has at least 16 in its creative team.

He also had well wishes for Chew and Kuah in their new Batey career and said the pair are up-and-coming talent who contributed much to Bates.

In their new posts, Chew and Kuah will work together on the recently acquired Audi account as well playing supporting roles for other Batey business - at Bates the pair previously worked with Gaxiola on the Nokia account, which went to JWT in August, as well as the Heineken business.