O&M lauded at CCAs

Singapore - Ogilvy & Mather Singapore ended the 27th annual Creative Circle Awards (CCA) on a high last night, bagging the inaugural Agency of the Year accolade soon after collecting the Best of Show Gong for Advertising.

O&M's final medal haul included one Best of Show Gong for Advertising, two more Golds and one Silver for Advertising, and a Silver and three Bronze awards for Interactive. Ogilvy also won the coveted Gong for its FHM campaign featuring rows of scantily clad women posed as text on a page. Fellow WPP agency, JWT Singapore, also had an eventful evening finishing second overall with four Silvers and seven Bronze medals for Advertising.

Publicis Singapore was awarded the only other Gong handed out this year, winning the Innovation Gong for its Nike Stadium work - the agency finished seventh overall.

The theme of this year's CCAs was ‘Do. And not make do' and kicked off with CCA 2007 chairman, Calvin Soh, urging the industry to give back and support start ups "because the last thing we should do, is just make do".

"I'd like us to take a leaf out from other professions like lawyers and doctors. The law society donates a day a month to dispense free legal advice. We should do the same. We have start ups springing up everywhere. Let's work with the government bodies who support these start ups. They pay all third party costs, we donate our time and thinking. In the process, we get to demonstrate how brave new ideas give businesses an unfair economic advantage," he said.

Combined medal tally (without Craft)

Agency	Best of Show	Advertising	Design	Interactive	DM/Promo
Ogilvy Singapore	1 Gong	2 Gold 1 Silver 1 Bronze		1 Silver 3 Bronze
JWT Singapore		4 Silver 7 Bronze
Leo Burnett / Arc Worldwide		4 Bronze		2 Silver 1 Bronze	1 Silver 1 Bronze
Saatchi & Saatchi Singapore		1 Gold 3 Silver 1 Bronze			1 Bronze
M&C Saatchi		2 Gold 2 Silver

2007 medal tally - Craft

Agency	TVC Craft	Print Craft	Design Craft	Interactive Craft
Saatchi & Saatchi Singapore		2 Gold 3 Silver
Ogilvy Singapore		1 Gold 1 Silver		1 Silver 2 Bronze
Y&R Singapore	2 Bronze	2 Silver 2 Bronze	3 Bronze
Kinetic Singapore		1 Bronze	3 Bronze	2 Bronze
M&C Saatchi	3 Silver