Epsilon names integrated marketer as regional director

Singapore - Epsilon International has hired integrated marketing veteran, Adrian Hoon, as regional director for Asia tasked with leading business development efforts in SE Asia and reporting to the company's SVP for APAC, Dominic Powers.

Prior to Epsilon, Hoon held senior management roles at Xperian Asia and Optimize Asia, where he led teams that provided customised integrated marketing services for enterprise clients such as IBM, Intel and Siemens throughout Asia.

"His appointment underscores our commitment to the region, and will also further help us accommodate Asian marketers' rapidly growing demand for sophisticated, data-driven marketing programs that maximise ROI in an increasingly competitive business environment," Powers said.

This year, Epsilon International expanded its presence in Singapore, Hong Kong, Shanghai, and India as well as improving services offerings in China, Australia, and SE Asia.

"Working with some of the world's most respected marketers, Epsilon International has established a strong brand and reputation for excellence in Asia," Hoon said.