Tomorrow works on IAS with its GM from yesterday

Singapore - IAS has hired Stefan Pertz as its business development manager, and has ordered an overhaul of its website which is undertaken by Pertz's former agency The Tomorrow Group.

IAS aims to be more active with its monthly newsletters, round table discussions, seminars and activities.

Pertz has been tasked to support members and to strengthen the IAS brand in Singapore and the neighbouring countries and also liaising and connecting people in the advertising industry. His first challenge will be to handle the World Effies Festival held next February at Suntec City Convention Centre.

According to Patrick Mowe, IAS's director for international relations and executive director, Pertz fits in perfectly as he is experienced in brand building and customer service.