Olympus brings back shelter top ads

Hong Kong - Olympus has extended its brand campaign and became the first advertiser to bring shelter top advertising back since the ad format was temporarily removed following a government review earlier this year.

The outdoor campaign kicked off last Friday and will run until mid-January next year that aims to reinforce the brand image and introduce the Spring collection of cameras targeted at the middle and upper income groups with high purchasing power.

Tony Hon, MD for Turn Creative said the bus shelter ad format using "innovative and giant sized ads" will help position Olympus as a premium brand.

The bus shelter top campaign is executed in more than 16 locations around Hong Kong that include places such as Tsim Sha Tsui, Causeway Bay, Kwun Tong and Yau Ma Tei.