Sat, 30-Aug-2008
DDB emerges victor in ION Orchard's six-way pitch
Tang
Published: Nov 26, 2007
Singapore - DDB has been appointed to manage marketing communications for ION Orchard - the retail portion of the Orchard Turn retail-cum-residential development - set to open in the 2nd half of 2008.
"ION Orchard will light up Orchard Road in a bold and fashionable way. The campaign will have to be just as bold and fashionable. We're delighted to be creating an iconic campaign, it's looking world class," DDB Group Singapore's president and CEO David Tang said.
The through-the-line creative campaign aimed at both potential retailers and consumers will be centralised in Singapore with regional media exposure.
The property is jointly owned and managed by Singapore's CapitaLand and Hong Kong's Sun Hung Kai Properties.
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