3dswym gets Menghini as head

Global - 3dswyn, newly created out of Publicis Groupe and Dassault Systèmes's partnership in June this year, has appointed Monica Menghini as CEO.

Based in Paris, she is tasked to oversee the international roll out of 3dswym to consumer goods marketers globally.

Previously, she held positions in Saatchi and Saatchi such as, GM EMEA of Saatchi and Saatchi X, the agency's shopper marketing network; account director worldwide for Fromagerie Bel and regional account director for Fabric Care (P&G).

Prior to her foray into the agency business, she worked with from Procter & Gamble.

3dswyn is an experiential marketing consultancy that offers a platform for marketers and consumers to co-create products and concepts using web-based 3D tools and web 2.0 - from packaging to in-store product placement, up to the point of sale. Its is able to conduct virtual shopping tests and shopper marketing consulting in 3D. It aims is to leverage on the strengths of Publicis's consumer intelligence and global marketing skills and Dassault Systèmes's 3D technology.