Euro hires former Arachnid man

Singapore - XM Asia Pacific art director, Brian Leong is set to join Euro RSCG as interactive art director, next week.

According to Leong it was the agency's ‘power of one' thinking that attracted him and says that the future of interactive / digital is TTL advertising.

"Interactivity is going to stretch beyond our screens whether we like it or not. Whether it's on the computer, at a store, at a bus stop, on mobile phones, there are ways to engage users. Even print ads can be interactive in a way. A good campaign stretches through mediums, but not by having the same photo on the billboard as you do on the website, and so on. But rather, engaging people with the billboard, with the website. For example, driving viewers of the billboard to the site to post comments, which will then be put on the next day on the billboard," he said.

Leong joined XM only 10 months ago from Arachnid Malaysia - at Euro he will report directly to ACD Robert Upton.