Uni-President hands green tea to Grey Shanghai

Shanghai - Taiwan's food and beverage group Uni-President has appointed Grey Shanghai to handle creative duties, including implementing strategic plans for its green tea account effective next month.

The decision was made after a pitch that involved four agencies, MC Saatchi, Nitro, ADK and Bates but not incumbent, Guantang Advertising.

Uni-President, a Taiwan based FMCG business, said to be one of the leading branded foods maker in China, has intentions to build further on its foothold in the market.

Steve Lin, Grey China's President and CEO said in a statement, "Excellent team spirit, perseverance and sound strategy were central to the win".