Lewis PR continues Netgear relationship

Singapore - Provider of networking products, Netgear has retained Lewis PR for the SE Asia markets - the pair have worked together since 2005.

The agency is tasked with increasing Netgear's media and partner engagement efforts to further develop its profile at a regional and local level across SE Asia. The scope includes raising awareness of the brand's products and services among consumer and business targets. The Netgear PR program and team will be overseen by senior account manager Shawn Balakrishnan and report directly to the agency's regional director for SE Asia Vincent Low.

"We've been working with Netgear for some time and have built a deep understanding and appreciation of its culture, product offering and the best ways of communicating these. We are really looking forward to developing more high-impact and creative opportunities that really add value to its business in the region," Balakrishnan said.