Nothing superficial about Intel's online drama

Hong Kong - Intel has launched the Asia Pacific portion of its global Great Computing campaign, rolling out a six week mini-series called Operation Inside.

The series follows Agent Eye's battle to save the world from Dr Superficial and his Evil Henchmen via a series of online interactive episodes.

Over the next five weeks, MRM Worldwide Hong Kong, which created the online campaign, will unveil a new episode each week.

The campaign comes hot on the heels of Intel's advergaming initiative called the Silicon Commander, which launched around four weeks ago.

Steven Wong, regional business director MRM Worldwide Hong Kong, said the basis of the idea is to promote the Intel Centrino.