Meritus's new offering helps online campaigns

Singapore - Meritus has lauched a new tool Focus+ to help marketers track their online campaigns and improve their ROI.

"Companies are able to identify keywords that should go into their online marketing campaign. The result is a better targeted online campaign which is cost effective from an ROI standpoint. This is ultimately what every company is looking to achieve in a successful marketing campaign." Meritus's CEO Balasubramanium Venkitachalam said.

The tool is also able to track the cost per click (CPC) trend and identify URLs that perform better in combination with the advertisement type, message, and page on which it appears.

It is compatible with Google, ATLAS or any other campaign management system.