Nokia joins professional orchestra for ringtones
Global – In a market that’s going head to head in screen size, apps and broadband speed, Nokia takes the lead in a whole other realm: sound.
As a brand known for its robotic tunes – ranging from the five-note start-up song to upbeat jingles – Nokia has recently joined arms with Bratislava Symphony Orchestra to make 25 classic numbers.
Some of these melodies will be embedded in the upcoming Nokia Lumia 920 and 820 – both set to debut this month.
“Nokia has one of the most recognisable brand sounds in the world and has done lots of pioneering work to innovate and evolve sound on mobile phones,” said Asbjoern Anderson of Epic Sound, the sound post-production company that worked with the Nokia's sound design team on the project.
“The Nokia mobile sounds are heard around a billion times a day, so a lot of work is put into ensuring that they would stand repeated listening in a lot of different environments and to give the products a unique, organic sound you don’t normally hear on mobile devices.”
“Bringing in a living, breathing orchestra really takes this to the next level.”
Follow us @Marketingeds on Twitter for breaking stories throughout the day.Have something to say? Comment on our Facebook page or contact the writer at firstname.lastname@example.org.
Nokia Related Stories:
- Vimeo sees the world with Nokia maps
- Google, Nokia drive digital deejay projects
- Cheil hires, Park Hotel eyes expansion
- SG's tender boom, Accenture acquires
- Nokia shrinks China headcount
- More job cuts at Nokia
- Do other OEMs stand a chance?
- Google lunges at Nokia, Microsoft
- Nokia kicks off real-time smartphone duels
- Nokia takes protection steps
- Vietnam-Singapore JV expands
- Nokia: Don't hire a social media agency
- AOTY Jury Spotlight: Tracy Cheng
- Marketing TV: Nokia's social media challenge
- Nokia moves assembly lines to Asia
- Nokia’s HQ relocates from SG to Beijing
- Regional Nokia HQ shifts to Beijing
- The future of a marketing department
- Nokia unveils first 'real Windows' phone
- Nokia launches NFC capabilities